About us

We are more than a team. We are a family.


Our Discipline

We are more than the work we create
Ethos Discipline - Neon Roots implements an unique Strategy for each project.


  • Market Research
  • Customer Development
  • Business Canvas
  • Brand Strategy
  • Content Strategy
  • Information Architecture
Ethos Discipline - Neon Roots implements an unique Strategy for each project.


  • Art Direction
  • User Interface Design
  • User Experience Design
  • Data Driven Design
  • Motion Graphics
  • Interactive Prototyping
  • Responsive Design
  • Creative Direction
Ethos Discipline - Neon Roots implements an unique Strategy for each project.


  • Ruby on Rails Development
  • iOS & Android Development
  • HTML5 Web App Development
  • HTML5 Mobile App Development
  • Augmented Reality
  • Virtual Reality
  • Unity3D / Game Design
  • Content Management Systems
  • API Development

Our Philosophy

We are more than an app development shop – we are a business development shop. Our goal is not to build the fanciest, most feature-filled app possible, because we know that’s not what drives results. Instead, we work with you to test, refine, and validate your idea based off of real market and user data. Instead of just building as much as we can as quickly as we can, our process focuses on finding out what we need to build in the first place – that’s what makes Neon Roots different.

Our Leadership

We're not backseat drivers.

Ben Lee

CEO & Founder

Drew Harding

COO & Founder

Kellan O'Connor

Venture Advisor in Residence

David Jarrett


Franky Aguilar

Head of Product

Oscar Siniscalchi

Director of Engineering

Jun de Vera

ScrumMaster / Agile Coach

Our Offices

Multi-cultural and ever expanding
Ethos - Neon Roots Los Angeles office photo

Los Angeles

We use our creative office in sunny Los Angeles to work with clients ranging from budding entrepreneurs to tech giants that are looking to become industry leaders. Spread between two hubs in Silicon Beach and West Hollywood, our LA team helps household names such as Tony Robbins, Snoop Dogg and Epson with creative strategy, development and design.

Ethos - Neon Roots Los Angeles office photo
Ethos - Neon Roots Montevideo office photo


Centered in downtown, this is where our core team delivers topnotch products. Our studio has everything from chill-out rooms to gaming rooms to maximize our creativity and output. Oh, and when we’re hungry, we go to our world-class kitchen with our Resident Chef to keep our bellies full! Recognized by The Economist as the #1 country in the world for its booming talent and creativity, Montevideo and Uruguay as a whole are a second home for us.

Ethos - Neon Roots Montevideo office photo
Ethos - Neon Roots New York office photo

New York

As Frank Sinatra said, “if I can make it there, I can make it anywhere.” While our roots are in the west-coast, part of us belongs to the east-coast. Between hosting Rootstrap workshops in Manhattan, to teaching “roadmapping” to some of the biggest agencies in the world, our New York team is growing in size and services. With our New York presence we truly get the best of both worlds.

Ethos - Award for most brilliant entrepenuers Neon Roots
Ethos - Award for 10 best web app designs Neon Roots
Ethos - Award for Top app LA developers Neon Roots

Our work

We've created projects with great partners

View our projects