Agency experience & growth - Ben lee's history

Neon Roots is a first of it’s kind venture studio comprised of digital experts and storytellers. We only work with brands that inspire us and where we can make a serious impact. Here’s the history of Neon Roots and it’s inception.


Neon Roots was born with Drew Harding and I after losing our jobs. 3 Mac Minis, $10k capital investment, and a round trip ticket to Uruguay.


Almost went broke and started Roadmapping. That took off and led to relationships like Tony Robbins, Snoop Dogg, and basically put us on the map. We were doing consistently 4 p/mo (our version of the design sprint).


Started building internal products and games. Inked deal where we acquired 99centrbains and moved into the Wave House. Shipped 10 internal products in 18 months.


Merged with Toptier Labs, another dev studio in Uruguay where we consolidated teams and client book and moved into a sick 40k sq ft office in the center of Montevideo.


Grew the agency to 150+ and to $10m and built a killer sales and marketing infrastructure and exited.


Neon Roots is reborn as a venture studio.