If you’ve got a startup, there’s a lot on your plate. Getting clients, becoming profitable, managing a new staff of employees—these are your main concerns. Startups have limited resources and every dollar needs to be going towards the overall mission: Getting “started.” Amidst the fog of getting your business going, one key element to start-up success is often overlooked: Design.
Startup website design is more important than one might think. With new apps and websites being launched everyday, killer web design is what sets your business apart and forces customers to take you seriously. There is probably at least one other company making the exact same product as you—a great design shows that you do it better.
Before getting into practicalities, let’s first lay out why design is so important. Starting on the macro-level, think about all of the most popular consumer companies: Apple, Levis, Google—they and thousands of other successful companies put a tremendous amount of value on design. A great design evokes excitement and creates a buzz…all while effectively communicating the message of the brand. If a customer sees that your website is well designed, they know you’re in it for the long haul. They know you’ve invested in yourself, and the customer will now feel more at ease investing in you.
The first obvious problem to this is cost: creating even just a “good” design is expensive. Well the good news is that today, good design is simple design. The days of filling your website with fancy graphics, pop out music, and site entrance videos are long over. Design today is clean and simple. Simple evokes a feeling of sophistication. Look at Red Bull—every energy drink’s labeling focuses on the extreme: loud, in your face graphics, screaming I’m trying to be cool” to every consumer. Red Bull’s design is simple and clean, and for some reason, people rank it an echelon above all the other energy drinks. People pay the same amount for a 20oz Monster and an 8oz can of Red Bull, and it’s all because one has a better, simpler design (and an enormous advertising budget, but let’s just leave that out for now).
Like body language, your design is telling customers everything that the words leave out. Words without design is robotic, and design without words in impractical—one depends on each other. And if you take yourself seriously, if you want other’s to take you seriously, you’ll make the investment in great design.
For some examples of sleek, modern design, here’s a list of thirty good ones.