New York City is the center of the world in more ways than one, and if you’re planning to start a new business in the mobile app space, you couldn’t pick a better place to call HQ. NYC is a thriving hotbed of innovation, entrepreneurship, and app development, and there are hundreds of app development agencies itching to build your app no matter what the vision is.
But the more choices available, the harder it is to choose, and selecting the right company to develop your app is critical to its success. While a reputable digital development agency can craft you a product that takes the App Store by storm, a low-quality, cheap app developer can cause untold problems if they build you a flawed product.
Let’s put it simply: not all mobile apps are created equal. A well-designed, well-built app will deliver strong performance on both iOS and Android, keep maintenance issues and bugs to a minimum, and make it easy for you to improve and update the app as your business grows.
But if the app is poorly designed or built with low code quality, you’ll run into endless issues in the form of bugs, crashes, and performance errors. Even worse, a low-quality mobile app usually means the code itself is disordered and poorly organized. This makes it more difficult to fix problems that come up, and unfortunately, if there are software engineering problems in the v1.0 of the app, they’ll stay with you and keep coming up in subsequent versions.
In the worst cases, some businesses have to completely redevelop their app or engage a development agency to perform a ‘rescue mission’: a costly, time-consuming proposition that ends up eating much more money than it would have to pay a reputable app developer to build the product in the first place.
Choosing an app development company in New York City is like choosing a partner for your business. It’s more than just a vendor: your app creator builds the skeleton of your product, and it’s something the entire business relies on.
Whether you’re building a quick-and-dirty mobile game, a robust full-featured app, or in need of custom enterprise software development, choosing the right NYC app development company is mission-critical for your business – and we can help.
With over a decade in the app development industry, we understand the complexities and nuances that separate world-class app developers from the riff raff, so we know what matters when choosing an app development company in NYC.
Ready to find an app development partner that brings your vision to its maximum potential? Here’s a brief list of some of NYC’s best app developers:
Rootstrap has been around since 2011, and in that time, they’ve grown to an 80-person development agencies with offices in New York City, Los Angeles, and Montevideo, Uruguay. Their client list includes the likes of Google, Salesforce, and Microsoft, but even more noteworthy is their unique approach to development.
Rootstrap focuses on what they call “outcome-driven development,” which essentially means an app development framework that aims to produce the maximum monetary and business return on your investment in app development. They see themselves as digital consultants instead of service providers, working to understand their clients’ business models and strategic goals and make design decisions that help reach those goals.
They offer full-stack development for iOS and Android apps, web development, and enterprise software, as well as a slew of emerging technologies like Internet of Things and blockchain development, and their unique “near-shore” structure allows for agency quality with a slightly lower price tag than most NYC app developers.
Chop Dawg has created more than 300 digital products since first getting their start in 2009, and their clients range from early stage startups to major organizations like the University of Washington or Flynn O’Hara. They offer an even split of web and mobile app development, and their team also boasts expertise in new tech like AI and blockchain.
Chop Dawg describes themselves not as an agency, but as a Technical Partner to their clients. Their app design and development process is hands-on from start to finish, beginning with an intensives scoping process that outlines what it will take to bring your idea to life all the way through development and the launch and maintenance of your product.
Chop Dawg is also unique in that they don’t bill by the hour. Instead, they offer a free consultation and proposal that outlines every step of the process to take your app from start to finish. This is especially attractive for entrepreneurs and early-stage startups, who may need to have a fine-grained understanding of costs upfront in order to make seed money last.
Hidden Brains is a digital development agency that focuses explicitly on enterprise companies, offering a suite of services custom-built for the world’s largest companies. Their portfolio includes more than 850 mobile apps ranging from Battery Booster to Oceanic Distribution, and they also have a range of experience in web development and SAAS applications.
They cast a wide net when it comes to industries, covering verticals as diverse as the energy sector to social networks and media. In addition to client projects, Hidden Brains has also produced a number of internal products, both software and hardware. Their ControlAny smart home hub offers a simple way to synchronise and control diverse IoT devices, while Configure.IT offers their very own rapid mobile app prototyping software.
Hidden Brains offers a vast array of services for relatively low rates, so if you’re looking for a way to get enterprise work done on a budget, they offer a great choice.
Utility’s core value proposition is all in their name: they aim to offer a digital development service that prioritizes speed, efficacy, and results. Their founding team includes former executives from major companies like McCann Ericson, and their goal is to use that experience to inform their design and development process.
When it comes to Utility’s client list, there’s no shortage of all-stars. Airbnb, Football Genius, and NYC Health + Hospitals have all gone to them for app development, and their portfolio boasts many other impressive projects. They use a five-stage development framework that moves from research through development and into growth, and they’re unique in offering long-term support to help clients continue growing the product after it’s built.
Finally, it’s notable that they refer to clients as “client partners,” as it belies a deeper involvement and commitment to the success of their projects. And when it comes to choosing an app developer, that’s a good thing.
Thoughtbot bills themselves as a design and development consultancy with a special focus on design. While their clients include big names like Disney and Merck, their approach is closer to a digital product studio, starting with a focused design research process to validate that the problem is worth the time and money to solve it in the first place.
From there, Thoughtbot focuses hard on rapid prototyping and user testing to streamline the product, identify the most important features, and shape it into a finished form. Only after this process of research and prototyping do they start in on building the app itself, and they also offer more consultant-focused services like team mentoring and assistance with hiring internal developers.
Thoughtbot has 16 years of experience in mobile app development, which makes them one of the oldest players in the space. Yet based on their approach and their impressive catalogue of past projects, their work is just as cutting-edge as ever.
Five describes themselves as a mobile design, development, and growth marketing agency, and that last title is rare in the world of app developers. With around 140 employees and an impressive track record including projects for Marriott International, Rosetta Stone, and the Game of Thrones companion app from Penguin Random House, Five offers a unique approach that centers on the success of your business rather than the completion of your app.
Five’s goal is to build products that make money and deliver business value, and to that end, they think about more than just app development as a part of their process. In addition to the features, design, and engineering of your app, Five’s product specialists also create a growth strategy, optimize onboarding funnels, and work to find ways to increase overall app revenue for their clients.
They structure their approach in three stages, starting with research, moving into design and development, and finishing with growth marketing to offer a complete runway to product success. Some of their clients, like Rosetta Stone, are growth marketing clients alone – and whether you need an app built from scratch or you need help growing an existing app, Five’s results are eye catching.
The market for mobile applications grows larger every year, and whether you’re a Fortune 100 corporation or a scrappy early-stage startup, the rewards for building a successful mobile app are enticing. But building an app that actually succeeds instead of fizzles out is more difficult than it might seem, and partnering with the right app development company is foundational to achieving that success.
The startup and mobile app scene in New York City is competitive, but with the right approach, it can be conquered. And Rootstrap, our sister company, can help you do it. From Discovery to Delivery, Rootstrap’s app development framework prioritizes the long-term success of your business so you see real ROI from mobile app development.