As humans, we have certain perceptions of our world and how it’s supposed to work. When you look in a mirror, you expect to see your own reflection. When you drink a glass of water, you expect that it will quench your thirst.
Technology has the ability to change how we see the world, and how we see ourselves. Virtual reality tools, such as Oculus Rift, are allowing us to experience intense experiences from the comfort of our living room couches. And augmented reality experiences, such as those provided to users on Snapchat, are changing the way we interact.
According to a report released by Digi-Capital in April 2015, the market for Virtual Reality (VR) and Augmented Reality (AR) will reach $150 billion by 2020. The report says that only $30 billion of that will be from VR, meaning the rest of the market will be in AR. It’s fair to say that the technology is gaining speed, and we need to be paying attention.
What happens when our reality is augmented, and what does it mean for the future of business?