Augmented Reality With Amazon Flow

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Amazon.com announced the launch of Flow for Android devices this week.  If you’re not familiar, Amazon’s Flow is a QR code/ augmented reality app that delivers additional info for tons of products with the scan of a bar code.   Flow has been available for iOS mobile devices for awhile but just recently made its entrance in the Google Play App Store.

According to the Amazon description, “Flow uses A9.com’s continuous scan technology to automatically recognize items available on Amazon.com, and overlay product information using augmented reality.”  Flow works using the standard augmented reality steps of downloading the app and pointing the camera on your mobile device at the bar code marker.  Information will be revealed to the viewer in the form of audio clips, video clips, customer reviews, and in-depth product descriptions.  One of the most useful features of Amazon’s flow is the recorded history data which allows you to go back and check out the items you scanned by date, product or scan type.

If you’ve used Flow, leave us a comment and let us know what you think if its augmented reality features.

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