A new Augmented Reality app from IBM has surfaced and is being quietly tested in some major shopping and grocery retailers nationwide. The application seeks to build on the success and functionality of QR codes and barcode scanners. Augmented Reality provides more than those earlier technologies because it allows mobile devices to recognize targets based on shapes or their original designs, without having to make alterations to packaging by printing QR codes or other triggers.
Additionally, where QR codes ultimately send consumers off to a website through a hyperlink, an Augmented Reality experience can provide much more utility within the framework of an application. In this instance IBM’s shopper app allows consumers to shop and locate items based on personal preferences, such as dietary restrictions or items specific to a certain recipe.
In promoting usage of the app, local retailers and grocery stores will be able to market directly to the consumer—with the press of a button. Deals can come to the customer directly through their smartphones or tablets and they can address any specifications or preferences that the consumer has registered in their application.
With such great utility from a shopping app like this, it should only increase awareness and adoption of Augmented Reality and eventually lead the technology to flourish.