Looking For A Mobile App Development Agency? Hold That Thought.

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

If you have an idea for a mobile app, get excited. Right now, inside your head, could be an idea that could change the world, an idea that could make life easier for everyone, or at least an idea that could make you a whole lot of money. So what’s the first thing you should do? Run to a mobile app development agency and get them started building your first app, right? Actually first you should slow down and take a deep breath.

First time app entrepreneurs often make the mistake of getting their product built too early. Building your app is only part of the equation; you’re missing out on several crucial steps of the development process. Skipping these steps has led to an incredibly high rate of failure among new tech businesses – those that have leapt immediately from idea to execution. Gartner predicts that through 2018 less than “0.01 percent of consumer mobile apps will be considered a financial success by their developers.” There’s already a 90% failure rate for new apps – no reason for celebration there.

mobile app development

Mobile App Development Is More Than The Build

Like any other industry, when you build your first app, there are steps that should be followed, a solid business plan has to be created. That’s why more and more first time app creators are turning to inception services like Rootstrap. It’s important to have an end-to-end plan of execution that includes wireframes, brand strategy, a product backlog with user stories, and user and competition analysis that will help ensure your app has a place in the crowded marketplace and could actually be financially viable.

There are many ways an inception service can keep you from making the same mistakes that sink 90% of other app creators. Reducing bloated features, skimming user experience, forgetting analytics, marketing too late, or good old fashioned mismanagement can all spell disaster. All of this has to be addressed before a single code of line is written and when you work with a product strategist, it will be.

If you want to know how to start an app, it isn’t shelling over thousands to a mobile app development company to build it. It’s first determining its viability and creating a proper, informed business plan. We don’t want to keep you from celebrating. We just want to make sure you can pay for the party.

Photo Credit: https://www.flickr.com/photos/pictureperfectpose/
Photo Credit: https://www.flickr.com/photos/86530412@N02/