Latest Project: Digital Domain Media Group

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

One of our recently completed projects was the development of an enhanced web-presence for Digital Domain Media Group.  Digital Domain Media Group is home to the Academy Award-winning digital production company, Digital Domain Productions. Using their innovative and visually captivating portfolio as inspiration, Neon Roots led the strategic development and launch of the new web-based home for Digital Domain Productions, sister site MotherShip.net, and corporate destination site DDMG.co.

James Cameron and two business partners founded DDMG in 1993.  Digital Domain has created visual magic for over 80 movies including the blockbusters Titanic, Apollo 13, the Transformers trilogy and TRON: Legacy.  Working with these visionaries was the perfect fit.  As Los Angeles-based interactive content software designers,  NeonRoots has extensive experience working with the entertainment and media industry as well as access to state of the art production studios.  We collaborated with the creative teams at Digital Domain and produced web savvy sites that served to both showcase their artistic work and also act as an information hub with a tangible ease and flow in design and content.  Check out the screenshots below and let us know what you think!

 digital domain

digital domain