Sony’s Wonderbook Augmented Reality

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Sony has just launched Wonderbook, its augmented reality project connecting kids, books, and technology.  Connected to a PS3 game console, Wonderbook uses an actual book as the marker which triggers images and storylines that are displayed on the television when the book is held in view of the PlayStation camera.

The technology is truly interactive with multiple scenarios and components available to the user.  It’s promotional info positions Wonderbook as a cross between a pop-up book and a choose-your-own-adventure collection of stories.

The first augmented reality book slated for release with Wonderbook is a new Harry Potter tome entitled The Book of Spells, with story contributions by author JK Rowling.  Potter fans will be able to use a video game controller that will appear on screen as a magic wand.

Wonderbook is set to launch just in time for the holiday season.  For a better idea of how this augmented reality technology works, check out the footage below:

Creative Commons E3 Expo 2012 – Sony Playstation Press Event” by popculturegeek is licensed under CC BY 2.0