The NFL And Augmented Reality

Ben Lee

Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Pro sports teams have grabbed on to augmented reality and are running with it.  The NFL’s Philadelphia Eagles have released their season tickets with a bonus feature: an augmented reality app and individual content for each ticket.  It works in three simple steps:

1) Download the Eagles Official Mobile App.
2) Launch the app on your mobile device.
3) Hover your device over the individual tickets.

The tickets will have unique content specific to that game.  Video highlights, messages from the team, and game analysis are all possible bonus material available with the new augmented reality feature.

“We are always trying to provide new features and experiences for our fans,” Eagles president Don Smolenski said. “We think there’s a real wow factor when season ticket holders hold their smartphones over these tickets and watch them come to life, launching videos that showcase some of our fans’ favorite players.”

The Eagles’ jump into augmented reality shadows another technology savvy NFL team, the New York Giants.  On the heels of their Super Bowl win, the Giants introduced an augmented reality app that allowed fans to “try on” their championship rings and virtually pose with their trophies.

Here’s a promo video from the Eagles that shows the app in action:

Creative Commons American Football” by eierschneider is licensed under CC BY 2.0