Business Strategy

Comprehensive Business Strategy in Los Angeles, New York, & Nationwide

If you wanted to build a house, chances are, you'd hire an architect. Yes, you've got the vision, but it takes hard skills, knowledge, and experience to turn that vision into a concrete, functional reality. The same is true of your business – a little bit of expertise and analysis can go a long way. That's where we come in.

A Data-Centered Approach to Strategy

Over the hundreds of Rootstrap workshops we've conducted, we've developed a keen eye for business strategy. Whether it's a mobile app or a physical product, we've seen what works and what doesn't for bringing an idea to the marketplace and achieving long-term, sustainable success. It's this understanding that has let us develop and launch successful apps for everyone from Snoop Dogg to Tony Robbins.

In our business strategy services, we take a similar approach to Rootstrap. We'll dive headfirst into the market, value proposition, and inner workings of your business, learning everything about your space. After we've learned as much as we can about your business and the key factors that influence it, we'll start to dig up the landmines that threaten every business: assumptions. Time and again, we've found that unacknowledged assumptions are the one thing holding a business back, and a core part of our business strategy philosophy centers around challenging these assumptions.

Agile-Informed Strategy for Mobile Apps and Beyond

We understand the importance of strategy, but we believe that an inflexible plan is a plan for failure. We're firm believers of Agile methodology in our mobile app development work, and we apply the same principles to our business strategy: a focus on running lean, launching early, and adapting to new information. When helping a client innovate out of a tough situation, we constantly check to ensure that the plan we're developing is flexible enough to adapt to any situation. If it's too rigid to change with reality, it's not good enough for us.

Strategic Thinking is Our Lifeblood

For us, strategy isn't just another part of launching and growing a business: it has literally saved our own business. Back in our early days, we nearly went bankrupt on a fixed scope engagement, a decision which turned out to be an awful strategic move. To survive, we had to step back and look at the assumptions we were placing on ourselves, our clients, and our work. The strategic insights we gained from that thought process birthed Rootstrap and started us on the path to where we are today.

Let's Get You Growing Again

If there's one thing that won't help you grow, it's sitting stagnant. So go ahead – drop us a line. We don't bite and there's no commitment, and we'd love to start a dialogue about your business. Give us a call at (310) 907-9210, shoot us an email at, or just fill out the form below. Trust us – we’ll be in touch.

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