Design Sprint

We take you from napkin sketch to world-class prototype in less than 7 days.

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"With the Neon Roots Design Sprint, I was able to identify FanBread's key product features and explore potential roadblocks before building."
- KARL HOUSE,
FOunder & CEO AT FANBREAD

What is a Design Sprint?

Our 7-day process for rapidly developing new products, solving your business challenges, and iterating on projects that got stuck in the mud.

A Design Sprint is an iterative framework originally created by Google to help you get to the next phase of your project with the lowest amount of capital required.

Who are Design Sprints for?

The Design Sprint cuts months of spinning wheels and create an actual roadmap in just a few days. You avoid sinking money and resources into ideas that haven’t been validated.

We run Design Sprints for...
– Creative entrepreneurs dreaming up their big idea
– High-net-worth individuals pivoting to the startup world
– Celebrities and public figures trying to extend their brand to a web and mobile devices
– Agencies that need to test new ideas quickly

Who is using Design Sprints?

"The design sprint is used by every high- performing, venture-backed startup worth talking about it in the Bay"
- Ben Lee,
2x Agency Owner, Coach, and Entrepreneur

#BTS from the Sprint facilitator

Tony Robbins is best known as America’s #1 life & business strategist. Working with us, he saw a return on his investment in less than 30 days. What did we help him with? A full Agile transformation of his entire team, and a world-class UX-focused mobile solution that gamified his entire 40-year life coaching program, driving millions of downloads worldwide.

2M+ DOWNLOADS

... I’m totally impressed, not only with the design, but the actual development that’s actually gone into this, and I gotta tell you, that the approach and guidance you’ve had during the process has been phenomenal.. what’s unique about this one is that it will really impact people’s lives, it will transform people’s lives!
- TONY ROBBINS

We were hired by the creators of the Design Sprint to teach them their own process. Sounds kinda funny, right? Google wanted to create the world’s most streamlined project management tool, and sought out our help. They aimed to transform both business processes and software systems with a new product suite that would make work more efficient and agile. With us on their side, they were able to efficiently validate their early concept through an in-depth and thorough discovery process.

We helped a mental health blog pivot to a crowd-sourced data company for millennials looking to learn more about conditions, treatments, and prescription drugs from their peers. Think of it like the Rotten Tomatoes x Google Analytics of mental health. This company is currently in fundraising.

We also run Design Sprints internally for games and other side projects. Pocket Buddy ranked Top 10 on the App Store and Bunnywith has been downloaded 100K+ times. When we use Design Sprints, we aren't just building some simple app. Games are notoriously difficult to get right. They require compelling art direction, engaging music and sounds, game theory, character design, and monetization. We created our own version of the Design Sprint process specifically for game development that helped us amass 200K+ downloads and hit Top 10 on the App Store with 5 different apps.

"When Snoop Dogg or Tony Robbins need to design sprint, these are the guys they call."

Learn Why

Day 1: Map & Sketch

We spend the first day working with stakeholders to define the problem, explore ideas, and begin mapping out solutions.

How Might We...
Starting with Expert Interviews and HMWs helps us identify which challenges you need to tackle during the Design Sprint.
long-term goal
We call this starting at the end. Defining your Long-Term Goal and Sprint Questions early on means your team is always aligned.
drawing the map
Align the team and step into your users’ shoes as they experience your problem space or interact with your product.
4 Part Sketching
Each person follows a unique sketching framework to generate new ideas and we vote on solutions as a team.

Here’s what makes us different from the others

Our design team starts the prototyping process early and builds in the background. This means high quality, production-ready mockups without increasing total time.

Day 2: Decide & Storyboard

Another full day of exercises with stakeholders to pick a solution, key features, and define deliverables.

How Might We...
Starting with Expert Interviews and HMWs helps us identify which challenges you need to tackle during the Design Sprint.
long-term goal
We call this starting at the end. Defining your Long-Term Goal and Sprint Questions early on means your team is always aligned.

feedback time

Getting feedback early and often during mid-fidelity and high-fidelity prototyping ensures we're always aligned with the project's key stakeholders.

Day 4: Mid-week review with stakeholders

Check-in on prototype progress and align on visuals.

Day 7: You have a finished prototype ready to go!

On the final day, we deliver your prototype and walk you through the nitty-gritty of using it to validate.

real validation
You walk away with a clear plan of attack and a fully-functional prototype to validate your concept with real-world users.
Tech Roadmap
You also received a detailed tech roadmap, product specs, and an estimate from our dev team to develop your MVP.

Want to Sprint with us?

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