Tony Robbins had built a coaching empire, but he still did everything through books, pamphlets, and CDs. We helped him modernize his content library, navigate the transition to digital, and use his Rootstrap materials to see a return on his development investment in less than 30 days.
Author of five internationally bestselling books, Mr.Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs.
Tony came to us with a vast coaching empire and millions of devoted followers, but his distribution system focused on CDs, pamphlets, and books. He needed to build a content platform fit for the 21st century - but it was critical to make the transition without sacrificing brand loyalty or confusing his customers.
During his Rootstrap session, we brainstormed ways to turn his diverse collection of books and lectures into a mobile-first content system. After workshopping prototypes with some of his core users, we ended up with Breakthrough University: a beautiful, UX-focused mobile solution that gamified his entire life coaching program.
“I reviewed the app and it’s totally spectacular. The approach that you took and the guidance you provided throughout the Rootstrap process has been phenomenal. I’m looking forward to continuing as partners!”
Our roadmapping session allowed us to break down problems and generate solutions.
We created a rich, engaging, guided digital experience through the Breakthrough University Course, giving Tony’s followers a platform to hone their focus, boost their motivation, and achieve the life they deserve like never before.
Breakthrough App – the app that resulted from Tony’s initial Rootstrap session – gives its users unlimited, on-demand access to the proven strategies that have made Tony Robbins the most successful life & business coach in the world. In the end, Tony recouped his entire development investment in 30 days and continues to engage a worldwide user base through his gamified, mobile-first content library.