Process

Got an idea?

Napkin sketch to investor deck... In Just Two Weeks

We are not your typical app development agency – we are a business development agency.

We fundamentally disagree with the traditional agency model. By billing clients based on time, traditional agencies are inherently incentivized to add as many features as possible, leaving you with a bulky app full of unnecessary features that users don’t want. Instead of a minimum viable product (MVP), you get the maximum possible product. We do things differently.

At Neon Roots, our goal is to create digital products that people want. With our revolutionary Rootstrap process,

we take you through every step of validating your concept. We research the market and industry, define a clear value proposition with a user-centric, data-driven product foundation, then deliver an MVP that tells you exactly what and how you need to build – before a single line of code is written.

Phase One

Let’s talk about your idea

We sit down with you and unpack it all.

Process Ideation - Let’s talk about your idea
We research, vet, and validate it

We survey the market and talk to experts.

Process Validation - We research, vet, and validate it
The Industry’s Most Accurate Quote & Product Outline

We deliver a detailed quote, user stories, a complete backlog with all of the features you want listed prioritized by cost and time. It is all done using Arbor (pictured above), our industry leading software.

Process - Presentation Material to go raise more Capital

Phase Two

Process Wireframing - Wireframing your Vision
Wireframing your Vision

With the backlog and stories in place, we create the digital experience

Process Creation - Beautiful Prototypes
Beautiful Prototypes

See it all come to life with stunning clickthroughs. With the backlog and stories in place, we create a the digital experience.

Process - Presentation Material to go raise more Capital
Presentation Material to go raise more Capital

With a beautiful, functional MVP, we give you the tools and materials to make a winning pitch to investors. See it all come to life with stunning clickthroughs. With the backlog and stories in place, we create the digital experience.

Our process is fundamentally different – you won’t find this at another development agency. We don’t build things until we’re sure they’ll succeed in the marketplace, and Rootstrap is designed to give you a rock-solid, investor-ready MVP based on actual user data before going to the expense of building an application. It’s a different mentality, but we think it’s what makes us so successful – and with a list of clients that have gone on to raise millions of dollars from investors, we think our track record speaks for itself.

So what do you say? Are you ready to find out what it takes to build a sustainable, marketable, and successful digital product?

Talk to us.

Together, we can make something incredible.

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