Tony Robbins


The nation's #1 life & business strategist

Tony Robbins had built a coaching empire, but he still did everything through books, pamphlets, and CDs. We helped him modernize his content library, navigate the transition to digital, and use his Rootstrap materials to see a return on his development investment in less than 30 days.

  • Tony Robbins' Breakthrough App on iPhone 1
  • Tony Robbins' Breakthrough App on iPhone 2
  • Tony Robbins' Breakthrough App on iPhone 3
  • Tony Robbins' Breakthrough App on iPhone 4
  • Tony Robbins' Breakthrough App on iPhone 5
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Author of five internationally bestselling books, Mr.Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs.


How do we modernize an iconic coaching empire?

Tony came to us with a vast coaching empire and millions of devoted followers, but his distribution system focused on CDs, pamphlets, and books. He needed to build a content platform fit for the 21st century - but it was critical to make the transition without sacrificing brand loyalty or confusing his customers.

During his Rootstrap session, we brainstormed ways to turn his diverse collection of books and lectures into a mobile-first content system. After workshopping prototypes with some of his core users, we ended up with Breakthrough University: a beautiful, UX-focused mobile solution that gamified his entire life coaching program.

“I reviewed the app and it’s totally spectacular. The approach that you took and the guidance you provided throughout the Rootstrap process has been phenomenal. I’m looking forward to continuing as partners!”

– Tony Robbins, CEO.

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Our roadmapping session allowed us to break down problems and generate solutions.

  • This app is a wealth of information on planning your life and inspiring yourself into action! It’s so easy to use and it looks hot. The UI is pretty sweet. Thanks, Tony!
  • Great app! Love Tony. So nice to have such a great audio and visual access the him and such an easy to follow well organized structure to his teachings.
  • Excelente aplicación para el desarrollo y éxito en todas las diferentes áreas de la vida. 100% Satisfecho! Gracias Tony Robbins.
  • Just download and get going. Take a chance with this. It will change your life.

How we did it:

We created a rich, engaging, guided digital experience through the Breakthrough University Course, giving Tony’s followers a platform to hone their focus, boost their motivation, and achieve the life they deserve like never before.

  • Tony’s first digital property
  • Seamless across platforms
  • Mobile-first content distribution
  • Data-driven UX optimization
  • Fast, large-scale adoption by his followers
  • Engaged an entirely new demographic
Hear Tony’s testimonial on the Rootstrap process:
Neon Roots Work - Tony Robbins' Breakthrough App on Nexus6P Neon Roots Work - Tony Robbins' Breakthrough App on iPhone

Breakthrough App

Breakthrough App – the app that resulted from Tony’s initial Rootstrap session – gives its users unlimited, on-demand access to the proven strategies that have made Tony Robbins the most successful life & business coach in the world. In the end, Tony recouped his entire development investment in 30 days and continues to engage a worldwide user base through his gamified, mobile-first content library.

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